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The stormy weather of 2017 has become a thing of the past. Home and building materials industries, such as doors and windows, began to take a serious look at 2018 while summing up the past year. According to previous news, China's economic growth rate will further slowdown in 2018. At present, the property market is far from coming. Under the great pressure of survival, home and building materials companies such as doors and windows have to see the market forms early and take precautions before they can change.
First, the industry reintegration is imperative
Extensive development has become a deadly factor in the home and building materials industry such as doors and windows, and industry consolidation is imperative. In the course of a long period of marketization, more and more companies have gradually withdrawn from the industry due to their business and development reasons. The industry-scale enterprises have more market space at this time. Re-integrating and defining the pattern of the industry and achieving the healthy development of the industry have become the focus of 2018, and even some time in the future.
Second, rigid demand to become mainstream consumer of the market
The golden age of real estate has passed. Under the new real estate market forms, rigid demand ought to be the main factor driving the doors and windows industry. In the rigid demand era, the decoration of consumers has become even more critical. From housing renovation to improved decoration, these will become the major consumer markets in 2018.
Third, Internet home improvement forced industry reform
In the context of the Internet plus, more and more decoration business has been inspired. More decoration companies are using the Internet to change the traditional pattern of industry development. In this context, doors and windows companies must adapt to new markets and new consumer spending habits use the Internet's vision to examine and change the industry.
Fourth, the era of capital integration is approaching
In the face of this big cake in the door and window industry, more and more capitalized predators began to examine and enter the industry. At the same time, the capitalizing operation of doors and windows enterprises is also accelerating. With the help of capital, the rapid expansion and strengthening of enterprises has become a common consensus of home and building materials industries such as doors and windows.
Fifth, development of the overall door and window market becomes steady
Under the concept of the overall home, more and more companies have begun to enter the overall home industry. As a brand-new business portfolio, many companies gradually become familiar with strangers. There are also many consumers who are beginning to become familiar with and accept this business model. Under such market cultivation, the overall doors and windows will go to a fast lane. In 2018, the overall window and door market will be well developed.
Sixth, upgrade service to push product sales
In the window and door industry where the product is highly homogenized, service is a good entry point to differentiate between the business and the company. In 2017, with the increasing demand for Internet offline services, more and more companies will pay attention to the introduction of services and use service-driven product sales. The model of traditional product-driven services will be completely transformed into the sales model of service-driven products.
Seventh, e-commerce companies began to layout offline
The myth of e-commerce will gradually fade away. With the demand for services as the door and window industry, more and more companies will begin to examine their e-commerce development strategies. While e-commerce spending tends to be rational, more companies have begun to use the Internet to import offline customers, and to give greater play to the role of the Internet. At the same time, consumer demand for product experience has also forced e-commerce startups to start offline layouts.
Eighth, personalized business usher in development opportunities
With the increase in consumer demand after the 80s and 90s, the diversification and individualization of consumers have become the mainstream of the market. More and more consumers are starting to like personalized products. The focus on products has shifted from quality and environmental protection to personalization. This is an excellent development opportunity for many companies that are focused on personalization.
Ninth, dealers into a trend of refined management
The days of dealership have been really bad in recent years. Under the impact of the market, many dealers have been afflicted by the market. Under the traditional extensive mode, the survival of dealers depends on the God (market) to eat, not too much on business development ideas. In 2018, the refined management of dealers will become the main mode of growth in the future, and a great deal of energy will be invested in storefronts, operations, teams, and markets. Only in this way can we make our business bigger and longer. .
Tenth, Promotional activities tend to be more rational
In the shadow of the industry that does not promote sales, promotion seems to have become the only factor driving the development of the industry. However, as consumers mature, traditional promotion methods have failed to activate consumers' buying enthusiasm, and the rationalized demand for promotional activities is once again stimulated. Door and window companies in the promotional activities, we must more rational treatment of changes in the market and consumers in order to promote their own career development.